branding
A journey through coffee culture, uniting the passion, creativity, and skills of baristas in an exhilarating competition for the title of the best in their craft.
BEST CS is setting the direction for modern gastronomy. It is the official distributor of professional gastronomic equipment, offering comprehensive services to the HoReCa industry.
Advertising Campaign
We conducted a detailed analysis of the competition and the target group—baristas and coffee enthusiasts. Based on this, we developed a visual identity strategy that aimed to reflect the atmosphere and values of the BEST CS competition.
The project for BEST CS aimed to visually strengthen the brand and effectively promote the multi-stage competition for baristas. Our work included visual identity, graphic materials, branding on promotional items, and a social media strategy to fully support and generate interest among professionals in the coffee industry.
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