kampanie social media

Client: peira
industry: Real Estate Development
scope: graphic design, Film & animation, marketing communication
Peira - Kampanie Social Media - Salon

Promotional Strategy

Domy Klimatyczna is an exceptional example of a comprehensive approach to promoting a real estate development project, where creativity meets effectiveness. In collaboration with Peira, we focused on building brand recognition, reaching a wide target audience, and fostering user engagement across various marketing channels.

Objective

The campaign's goal was to establish a multi-channel presence of the development in the minds of potential clients and present the estate as the ideal place to live. We focused on the versatility of activities, the diversity of advertising formats, and tailoring messages to the specifics of various platforms.
The advertising designs were visually diverse, ranging from elegant visualizations of the estate and interior designs to graphics showcasing the proximity of green spaces. Tailoring the campaign to the location and audience interests enabled precise targeting of the desired demographic, including families seeking spacious homes and younger individuals looking for modern solutions.
Peira - Kampanie Social Media - Mailing

Mailings and Pop-ups

We also ensured direct communication with potential clients through mailing campaigns and website pop-ups. The mailings covered a variety of topics, from updates on the progress of the development to promotions, special offers, and invitations to open house events. Meanwhile, the pop-ups on the website subtly encouraged visitors to leave their contact information, enabling further remarketing efforts and the development of a database of potential clients.
Peira - Kampanie Social Media - PopUp

Online Catalog

The advertising designs were visually varied, ranging from elegant estate visualizations and interior renderings to graphics highlighting the proximity of green spaces. Customizing the campaign to suit the location and audience interests allowed for precise targeting of the desired demographic, including families seeking spacious living areas and younger individuals looking for modern solutions.
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Peira - Kampanie Social Media - Katalog
Let's travel

Holiday Campaign

For the Klimatyczna Homes estate, we designed a unique holiday campaign aimed not only at capturing the attention of potential clients but also at fostering positive emotions and an atmosphere reminiscent of the magic of a cozy holiday season. As part of the campaign, we created a special animation that perfectly embodies the holiday spirit, highlighting the warmth, comfort, and coziness offered by the homes in the Klimatyczna estate.

Voice Branding in a Holiday Edition

The animation created for this occasion blended holiday aesthetics with visualizations of the estate. Each scene was carefully designed to immerse viewers in the holiday spirit, showcasing the estate dusted with light snow, with windows glowing warmly from the light of Christmas trees and festive decorations. The shots presented homes surrounded by a winter landscape, emphasizing not only their aesthetic appeal but also the ambiance of belonging to this community. The animation aimed to evoke emotions and associations with the perfect place for the holidays—a place one can truly call home.
Peira - Kampanie Social Media - Holiday Edition

Campaign Results

The advertising campaign for Klimatyczna Homes received highly positive feedback. Combining various advertising formats enabled multi-channel outreach to a wide range of potential clients. The campaigns resulted in increased website traffic, a higher number of inquiries, and a substantial number of sales leads, ultimately leading to quicker purchasing decisions.

This case study demonstrates how a versatile advertising approach, tailored messaging for different target groups, and the integration of traditional and innovative promotional methods can deliver tangible results, such as high sales and significant interest in the development.
To emphasize the holiday atmosphere and enhance audience engagement, we incorporated voice branding into the campaign. The voiceover in the animation, warm and calm, immersed viewers in the magical holiday spirit, narrating the unique moments that can be experienced in Klimatyczna Homes. The specially crafted script was rich with family and holiday references, while the tone and timbre of the voice were carefully chosen to heighten the emotional resonance of the campaign. Voice branding played a pivotal role in building a connection with the audience, adding a personal and intimate touch to the campaign.
Peira - Kampanie Social Media - Holiday Edition