MOYA STACJA
This is an internet portal we designed, dedicated to automotive enthusiasts and users of MOYA fuel stations. The website offers a wide range of services and information that cater to the needs of both drivers and fuel station owners.
The main page is designed with intuitive navigation in mind, making it easier for users to quickly find the necessary information. An interactive map featuring the locations of all MOYA fuel stations in Poland is a key element, allowing for easy travel planning and refueling. Thanks to the responsive design, the map and other website elements are easily accessible on both computers and mobile devices.
For individual customers, we have prepared a section with the latest promotions and discounts that can be used at MOYA fuel stations. The site also provides information about the loyalty program, which rewards regular customers with points that can be redeemed for attractive prizes.
Entrepreneurs and fuel station owners will find comprehensive information about partnering with the MOYA network. The portal offers detailed descriptions of the benefits of joining the network, including marketing support, employee training, and access to modern fuel station management technologies.
In the context of the food and beverage offerings, we have created a dedicated section for Caffe MOYA. To clearly distinguish this area from the typical fuel-related information, we have implemented a separate subpage featuring the warm tones of the Caffe MOYA signage. The use of distinct colors and graphic elements allows users to easily identify this section and focus on the gastronomic offerings
In addition to typical design tasks, we also had the opportunity to organize photo shoots at two MOYA fuel stations in Łódź to obtain photographic material for the website.
Zobacz nasz projekt w drodze
When designing the graphics for MOYA tankers, we focused on associations with dynamism and energy. We aimed to present MOYA as a dynamic company offering modern fuels, and to align the tanker graphics with the design line of the modern trucks pulling them. The goal was to visually slim down the 35-ton trailer, giving it an impression of lightness and speed.
The main inspiration came from airplanes, particularly their paint schemes, especially on the tail section and vertical stabilizers. Another key element was creating a claim—a catchy slogan that would not only attract attention but also relate to the transported materials and reflect the values of the MOYA brand.
The next stage involved adapting the design to the specific technical requirements related to wrapping the tankers. It was crucial to accurately calculate the curve running along the tanker to emphasize the vehicle's lines and ensure an attractive appearance.
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ELECTRO
MOBILITY
PROMOTIONAL CAMPAIGN
We support MOYA in implementing new promotional campaigns, including being responsible for promotional materials for MOYA's campaign related to the energy transformation of transportation in Poland. As part of this, a new "electromobility" subpage was also created on the Moyastacja website.
SUPER
MOYA
PROMOTIONAL CAMPAIGN
In addition, we actively participated in the SUPER MOYA project, for which we developed the key visual and advertising materials, both printed and digital.
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