We created the identity of one of the largest sports events in Poland
ORLEN CUP
is one of the most important athletics events in Poland, attracting leading athletes from all over the world and crowds of fans. It is a prestigious meeting organized annually, constituting an important point in the calendar of sports competitions. We have the pleasure of participating every year in creating the graphic design of this event, marking our presence through carefully prepared visual materials. Our work not only highlights the unique character of the Orlen Cup, but also strengthens its recognition and prestige in the international arena.
key visual - DNA of the event
Key visual is the foundation of Orlen Cup's visual identification. We designed it with the dynamics, energy and prestige of this sports event in mind. We were inspired by the movement, strength and emotions that accompany athletic competition. We created several KV variants, which we tested and refined in close cooperation with the organizers.
The main elements of key visual are the silhouettes of athletes captured in dynamic poses that reflect the essence of athletics - speed, determination and the pursuit of victory. Red, dominant in our graphic concept, directly refers to the colors of Orlen, but at the same time emphasizes the intensity of sports struggles and the energy of competition.
The graphic composition of KV is based on dynamic stripes arranged diagonally, which symbolize movement and progress. This visual treatment enhances the impression of speed and sports competition, introducing an element of visual drama and giving the whole thing a modern, energetic character.
KV adaptation to media
Our goal was to maintain visual consistency across all communication channels and promotional spaces. We created billboards and posters that attract attention both in urban space and at the event site. At the same time, we prepared invitations and entry tickets.
We also didn,t not forget about the presence of the event in social media, that is why we designed dedicated post templates that help creating dynamic and engaging communication, highlighting most the important information. Another important element are branding materials, such as banners and stage design elements, which complement the event space and create its unique character. We adapted each of these materials so that the key visual remains legible and effective, regardless of the scale and medium.
Designing a statuette for the winner
As part of our cooperation with Orlen Cup, we also had the honor to design a unique statuette for the winner of the competition. We wanted the award to reflect the dynamics of the sport, the strength of competition and the prestige of the event.
challenge
The result of our work is a coherent, modern and expressive visual identification, which not only emphasizes the character of Orlen Cup, but also strengthens its recognizability. For Reequest, it is more than just branding - it is creating the history of an event that remains permanently in the minds of fans and athletes.
Year by year, we raise the bar, proving that good design is not only aesthetics, but also emotions that remain long after the competition ends.
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