perfect med

BRANDING

Perfect Med by Paulina Kubik is a Łódź-based aesthetic medicine clinic that takes a holistic approach to patient needs. Through a wide range of services in the fields of aesthetic medicine, cosmetology, osteopathy, physiotherapy, and dietetics, it is able to address the problems of women and men of all ages. This is a client who understands how important a comprehensive approach to the subject is, which gave us ample opportunity to showcase our abilities in our work.

A complete visual identity, graphic materials—including business cards, leaflets, and vouchers — a website, and a professional photo session were the results of our collaboration!

The graphic materials are based on the existing logo and the visual communication we developed. We chose a delicate beige paired with classic black. The decorative motif features the letter P from the logo— subtly accented with a slightly darker beige and highlighted with spot varnish .

website

The next stage of our work was creating the website. The central theme was the video footage and photographs we captured. We wanted to convey the clinic's most important principles—naturalness, professionalism, and a holistic approach. It's a place for everyone who wants to take care of their body and well-being.

The ideal ambassadors are the patients of Perfect Med themselves, so they had to be featured on the main banner. The website's design is subtly expressive, and the functionalities are thoughtfully and appropriately developed to meet our client's needs.

Together, we created beautiful materials filled with substantive knowledge. The combination of aesthetics and professionalism is as important to us as it is to Perfect Med. We were in complete harmony.