A blend of sweetness and elegance.
That’s how we would describe our collaboration with Smile Girls. Smile Girls is a brand created by Hania’s mom for other mothers and their daughters, offering the highest quality clothing. This was truly a special website project, as it was enhanced with an online store.
In addition, we had the pleasure of organizing a photoshoot, followed by work on the images, refreshing the brand’s logo, and designing the catalog—quite a bit of work, but the results were absolutely worth it!
To ensure a perfect and cohesive presentation, we redesigned the Smile Girls logo. The current logo is clean and readable, with a more delicate font as requested by the client.
As a result, the brand’s visual elements are fully aligned with its concept and values.
To prepare a cohesive website, online store, catalog, and all graphic materials, we needed a professional photoshoot. Organizing such an undertaking was a pure pleasure, as was preparing the plan and set design.
Next, we faced the task of processing a large number of images to select those that best showcase the product for both the online store and the printed catalog.
We take an individualized approach to each client, paying special attention to what distinguishes their brand and which features should be emphasized the most. We focused on delicacy, femininity, and quality.
The process of creating the website and online store for the Smile Girls brand was centered around ensuring it was readable, captured the customer's attention, and, most importantly, functioned smoothly and flawlessly.
Every element was incredibly important and crucial for the subsequent stages. We put ourselves in the position of a potential customer—namely, a mother who would certainly want to make quick and easy purchases for her daughter.
Therefore, the website needed to provide real value, be intuitive, and be easy to navigate.
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