branding
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rebranding
A fresh take on tradition that emphasizes quality, responsibility, and a modern approach to meat production, earning the trust of new customers. The project for the SNS Foods brand involved a complete rebranding aimed at refreshing and enhancing the brand image.
What was the scope of our work? Creating the entire visual identity for the company from scratch, designing the logo, graphic key visual, as well as developing the website, landing pages, and a dedicated application.
Rebranding is a process aimed primarily at refreshing the brand image and enhancing brand recognition. In the case of SNS Foods, rebranding is a strategic response to the need for better alignment with the expectations and preferences of modern consumers.
website
Preparing a new website designed to be sales-oriented and visually impressive is always a task that requires meticulous planning. A major undertaking involved creating a dedicated content management system integrated with the company's internal CRM system.
Our system enables the creation of unified content for sales representatives in the form of automatically generated catalog sheets for all available products. It also allows for the creation of personalized offers for the company's clients, with options to send offers as closed PDF files or to share them on the accounts of registered clients.
VIDEO
One of the more interesting aspects of our collaboration was creating dedicated videos and a professional photo shoot. We prioritized high-quality materials and showcasing all products with taste. Attention was paid to every small detail, while maintaining the brand's authenticity. Freshness, aesthetics, and colors were the guiding themes of this project.
In addition to standard corporate and production projects, we also had the pleasure of creating numerous culinary-themed videos. One of them showcased the successful collaboration between SNS Foods and Atoramen.
ATO RAMEN
AtoRamen is one of the first places in Poland to serve a hot bowl of ramen. Details matter, especially with ramen, where each element is essential in creating a balanced composition. One of the ingredients is grilled, marinated beef ribeye supplied by SNS Foods. High-quality meat is a key ingredient in preparing delicious ramen.
TRADE FAIRS ANUGA 2023
On behalf of SNS Foods, we produced a promotional video for the Anuga 2023 trade fair. The key task was to showcase SNS Foods products in unique culinary creations by AtoRamen.
They say we eat with our eyes for a reason!
An appetizing presentation of dishes and products is the foundation of SNS Foods' brand strategy. That's why we invested in numerous photo shoots and created a series of culinary videos where SNS Foods ingredients take center stage, highlighting their quality and versatility. The result includes both longer videos showcasing the cooking process and dynamic recipe presentations for social media.
The entire rebranding aimed to create a modern, professional, and cohesive image for the SNS Foods brand. We ensured that all project elements were coordinated and represented the brand's values, attracting customer attention and building trust in the products and services offered by the company.
The biggest challenge was making changes to the company’s logo, which needed to look exceptionally elegant and professional. Often, companies are reluctant to part with their logo, especially when it has been in use for many years and has 'worked' flawlessly. Fortunately, in this case, the company was determined and confident enough to make this change.
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