Striking
Eagle 2.0

We were given considerable freedom to create equally innovative communication. We wanted it to look fresh, unique, yet technical and industry-specific. The base of our inspiration became the eagle and its target. The common thread between the eagle motif and the operational strategy of Striking Eagle is the focus on the goal. Using the symbolism of the eagle, the target represents hitting the mark, precision, a promise of swift action, and even a message to the competition.

The main graphic motif thus became the point and line. The dynamics are enhanced by tilting the line at 38 degrees from the horizontal. We use black, shades of gray, and yellow. An additional color is red, the same as in the HSV logo, which is the parent brand of Striking Eagle. The selected sans-serif font, BAI JAMJUREE, perfectly combines a modern minimalist appearance with the precision of technical writing, emphasizing the design principles of the communication strategy.

3D ANIMATION

The work on the animation for HSV began with the creation of a conceptual script, which gradually evolved into a detailed version, precisely describing each scene. Based on this, we developed a storyboard, which became an invaluable tool for visualizing and planning the future frames of the animation.

After the storyboard was approved, we proceeded to create the animatic. This simplified version of the future animation included preliminary models and basic animations, serving as a sketch for further detailed work. This phase allowed us to easily implement modifications and lay the groundwork for the final effects.

Next, following the approval of the animatic, we moved on to the finalization process. We replaced the simple shapes with advanced 3D models that were not only visually pleasing but also realistic and fluid in movement, thanks to the addition of detailed textures and visual effects to the basic animations.

The next step was the final rendering, which transformed our work into a cohesive and visually consistent product. The final assembly of all elements resulted in an impressive animation that not only effectively conveys the intended messages but also does so in an aesthetically appealing manner.

TEASERS

Before publishing our animation, we launched a campaign on social media platforms using a series of teasers aimed at promoting the upcoming changes and building anticipation around the new production line. This strategy proved to be an effective way to attract attention and generate interest among potential customers.

To create an atmosphere full of suspense, we utilized key phrases related to the new line, snippets of the animation, and music that heightened the tension. Messages such as "The eagle is coming," "Approaching target," and "The revolution is coming" perfectly aligned with the themes associated with the mission and symbolism of the eagle, creating an aura of mystery and anticipation.

In addition to the content, the frequency of posts was equally important—we adjusted the number of posts to avoid overwhelming the audience while maintaining a continuous sense of tension and interest among the public. This balanced strategy allowed us to effectively communicate key information and sustain anticipation for the premiere.